Ranjeeth has bought software with his own budget on the line, which is a different experience from writing about it.
He is Director of Growth & Inbound at PipeRocket Digital . Before that he spent three and a half years inside Kissflow , the workflow automation and work management platform, in two distinct jobs. He joined as SEO Lead in 2022, designing and running B2B SEO strategy for the product.
In late 2023 he moved to Senior Performance Marketer for the global business, developing and managing B2B paid campaigns across multiple markets with budget ownership attached.
The four and a half years before Kissflow were spent at ColorWhistle as a Digital Marketing Specialist, working agency-side across many client accounts.
The brands behind the expertise
| Brand | Category | Relationship |
|---|---|---|
| Kissflow | Workflow automation, work management, BPM | SEO Lead, then Senior Performance Marketer (Global), in-house |
| ColorWhistle | Multi-client digital agency | Digital Marketing Specialist |
| PipeRocket Digital | 70+ B2B SaaS brands across categories | Director of Growth & Inbound |
What Ranjeeth covers
- IT service management software
- Real estate CRM and property management
- Contractor and facilities management platforms
- AI meeting assistants and productivity tools
- Nonprofit CRM and veterinary practice management