Rose Rocket is a TMS (trucking + forwarding) by Rose Rocket Inc. This profile pulls together Rose Rocket's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.
About Rose Rocket Inc.
Rose Rocket is a cloud-based transportation management system built for asset-based carriers, freight brokers, and third-party logistics providers. The platform brings order entry, dispatch, driver and customer communication, billing, and shipment visibility into one system, and is designed to be customized with configurable fields, automations, and an open API. Rose Rocket Inc. was founded in 2015 in Toronto, Ontario, by Justin Sky, Justin Bailie, and Alexander Luksidadi, and went through Y Combinator's Summer 2016 batch. In late 2025 the company began marketing the product as TMS.ai, positioning it as an AI-native transportation management system while keeping Rose Rocket Inc. as the legal entity. The company reports serving roughly 1,000 to 1,500 transportation businesses.
| Category | TMS (trucking + forwarding) |
| Company | Rose Rocket Inc. |
| Founded | 2015 |
| Headquarters | Toronto, Ontario, Canada |
| Industry | Transportation Management Software |
| Team size | Reported at roughly 150 to 165 across third-party company databases, 2023 to 2026 |
| Ownership | Private, venture-backed. Legal entity is Rose Rocket Inc. Investors include Scale Venture Partners, Addition, Shine Capital, Scale-Up Ventures, FundersClub, and Y Combinator |
| Founder / CEO | Justin Sky, Justin Bailie, and Alexander Luksidadi (co-founders, 2015) |
| Specialties | Transportation management, carrier and broker operations, dispatch, order-to-cash and billing, customer and driver portals, shipment visibility, EDI and API integration, workflow automation, less-than-truckload and truckload freight |
| Website | roserocket.com |
Find Rose Rocket on: Crunchbase · ca.linkedin.com · G2 · Capterra · ycombinator.com
Rose Rocket ratings across the web
Aggregated from the major review platforms. Each links to the source.
Rating breakdown
Per-category scores from Capterra Rose Rocket (about 34 reviews).
Rose Rocket reviews from CEOPickz readers
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What people say about Rose Rocket
Our synthesis across About 34 Capterra reviews at 4.4/5 and 15 G2 reviews at 4.8/5, plus SoftwareConnect, GetApp, and Software Advice listings. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.
Most praised
- Ease of use and a clean, modern interface are the most cited strengths; reviewers describe onboarding dispatchers and customers as straightforward
- Customer service and support responsiveness rate highly, at 4.6/5 on Capterra, and are repeatedly called a reason to stay with the product
- Value for money at the price point comes up often, with reviewers saying the feature set is broad for what they pay
- Configurable workflows, the customer portal, real-time tracking, and the open API and integrations are frequently praised for fitting varied operations
Most cited complaints
- Reporting is the most common complaint; reviewers want a stronger custom report builder and more flexible analytics
- QuickBooks and accounting integration friction is mentioned in several reviews
- The mobile app is described as less capable than the web product by some users
- A minority note that certain tasks take too many clicks or need configuration help to set up
What we found testing it
What's great
- Order-to-invoice automation that reviewers single out, with customer billing and carrier settlement on one platform
- Joins an international file to domestic drayage and final-mile billing without a second system and a manual handoff
- Strong open API for pushing invoices and settlements into an accounting package
Watch-outs
- A North American TMS at heart, so ocean and air billing depth is limited next to the forwarding suites
- No built-in general ledger; it settles and invoices, then exports
- Reviewers cite limited customization and occasional integration glitches
Rose Rocket funding & ownership
| Round | Amount | Date | Lead investor |
|---|---|---|---|
| Y Combinator (Summer 2016) | Undisclosed | 2016 | Y Combinator |
| Series A | US$25M (about C$31M) | October 2021 | Co-led by Addition and Shine Capital, with Scale-Up Ventures, FundersClub, and Y Combinator |
| Series B | US$38M (about C$50.2M) | March 2023 | Scale Venture Partners, with Addition, Shine Capital, Scale-Up Ventures, FundersClub, and Y Combinator |
Moderate risk on continuity. Rose Rocket has operated since 2015, raised about US$63M through a March 2023 Series B led by Scale Venture Partners, and reports 1,000 to 1,500 customers. No new funding has been disclosed since early 2023. In late 2025 the company self-disrupted by re-launching the product as an AI-native TMS under the TMS.ai name, which signals an active roadmap but also carries execution and positioning risk. Buyers should confirm current runway, the roadmap for existing Rose Rocket accounts under the TMS.ai brand, and contract terms.
Rose Rocket features & integrations
Feature availability
| Feature | Status |
|---|---|
| Ar ap | M (settlement, no GL) |
| Invoice audit | Marketplace add-on |
| Multi currency | Marketplace add-on |
| Profit per file | ✓ (per load) |
| Shipment billing | ✓ (load-based) |
Security & compliance
| Standard | Availability |
|---|---|
| GDPR | Not publicly detailed |
| HIPAA | Not positioned as a HIPAA product |
| SOC 2 Type II | Not publicly confirmed on the vendor site |
| SSO / SAML | Not publicly detailed |
Integrations: QuickBooks Online and QuickBooks Online Advanced, Xero, HubSpot CRM, Zoho CRM, Zendesk, Samsara, Geotab, ISAAC (telematics / ELD), Truckstop load board, newtrul, Box, Dropbox, EDI, and Open REST API and webhooks (20+ prebuilt integrations).
Rose Rocket leadership
Rose Rocket alternatives & where it appears
Featured in our guides
Latest Rose Rocket news
Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.
- Rose Rocket adds email-reading tech through acquisition - freightwaves.comMon, 29 Sep 2025
- Rose Rocket Acquires Centro, Accelerating AI in Transportation with Launch of TED - PR NewswireMon, 29 Sep 2025
- Rose Rocket launches AI-native email assistant TED - Commercial Carrier JournalWed, 01 Oct 2025
- Trimble Unveils Next-Gen TMS, AI Agents - Transport TopicsWed, 19 Nov 2025
- Rose Rocket Launches TMS.ai: Ushering in the AI-Native Era of Transportation Management - Business WireMon, 10 Feb 2025
- Rose Rocket makes AI acquisition to automate emails - Truck NewsTue, 30 Sep 2025
Rose Rocket FAQs
How much does Rose Rocket cost?
Rose Rocket does not publish list pricing. Capterra lists usage-based pricing from about US$2,080 per month, and quotes scale with users, shipment volume, and modules. Implementation and training are usually charged separately. Confirm a current quote directly with the vendor.
Who is Rose Rocket best for?
It is aimed at asset-based carriers, freight brokers, and 3PLs that want dispatch, billing, customer and driver portals, and shipment visibility in one configurable system. Capterra reviewers are mostly small and mid-size transportation and logistics companies.
Is Rose Rocket the same as TMS.ai?
Yes. In late 2025 Rose Rocket re-launched its product under the TMS.ai name, positioning it as an AI-native transportation management system. The legal entity remains Rose Rocket Inc.
Does Rose Rocket integrate with QuickBooks and ELD systems?
Yes. Rose Rocket integrates with QuickBooks Online and QuickBooks Online Advanced, Xero, and telematics or ELD providers including Samsara, Geotab, and ISAAC, plus EDI and an open API. Some reviewers report friction with the QuickBooks sync.
Who owns Rose Rocket?
Rose Rocket Inc. is a private, venture-backed company based in Toronto. It raised about US$63M across a 2021 Series A co-led by Addition and Shine Capital and a March 2023 Series B led by Scale Venture Partners.
Sources
Every external figure on this page traces to a public source, last collected on the dates shown.
- Capterra: Rose Rocket (TMS.AI) reviews — rating 4.4/5, review count about 34, sub-scores, deployment, support, training, starting price (accessed September 2, 2026)
- G2: Rose Rocket reviews — rating 4.8/5, review count 15 (accessed September 2, 2026)
- Crunchbase: Rose Rocket — Toronto HQ, founding 2015, investor list, funding rounds (accessed September 2, 2026)
- BetaKit: Rose Rocket raises $50.2M CAD Series B — Series B US$38M / C$50.2M, March 2023, led by Scale Venture Partners; cumulative C$91.3M; 1,000 to 1,500 customers; 150+ employees; founded 2015; Justin Sky co-founder (accessed September 2, 2026)
- TechCrunch: Rose Rocket raises Series A — Series A US$25M, October 13 2021, co-led by Addition and Shine Capital (accessed September 2, 2026)
- PR Newswire: Rose Rocket $25M USD Series A — Series A participants, product positioning (accessed September 2, 2026)
- CCJ: Rose Rocket self-disrupts, creating an AI-native TMS — late 2025 rebrand to TMS.ai, AI-native positioning (accessed September 2, 2026)
- Y Combinator: Rose Rocket — Summer 2016 batch, Toronto, team size, founder names (accessed September 2, 2026)
- Rose Rocket: enterprise brokers and integrations pages — target users, 20+ integrations, open API and webhooks, QuickBooks, EDI (accessed September 2, 2026)
- Scale Venture Partners: Blasting into transportation software with Rose Rocket — Series B lead investor rationale (accessed September 2, 2026)
- LinkedIn: Rose Rocket company page — Toronto HQ, industry, employee range (accessed September 2, 2026)