CargoWise is a Freight forwarding software by WiseTech Global Limited (ASX: WTC). This profile pulls together CargoWise's ratings across the major review sites, its company and funding details, leadership, features, pricing, and the latest news, with every external source cited at the bottom.

About WiseTech Global Limited (ASX: WTC)

CargoWise is an integrated logistics execution platform for freight forwarders, customs brokers, and third-party logistics providers, covering air, ocean, road, and rail freight, customs and compliance filing, warehouse management, accounting, and customer tracking in a single database. It is the flagship product of WiseTech Global, an Australian software company founded in 1994 in Sydney by Richard White and Maree Isaacs that began by writing software for local freight forwarders. WiseTech listed on the Australian Securities Exchange under the ticker WTC in 2016 and is one of Australia's largest listed technology companies. CargoWise is used by large multinational forwarders alongside mid-size and regional operators, and WiseTech reports that a majority of the world's top global freight forwarders run some part of their operations on it. In December 2025 WiseTech replaced the platform's long-standing seat and transaction license model with a bundled per-transaction model called CargoWise Value Packs.

CategoryFreight forwarding software
CompanyWiseTech Global Limited (ASX: WTC)
Founded1994
HeadquartersSydney, New South Wales, Australia
IndustryLogistics and Supply Chain Software
Team sizeReported in the low thousands; WiseTech announced roughly 1,700 role reductions across 2025 under an efficiency and AI program
OwnershipPublic. WiseTech Global has been listed on the Australian Securities Exchange as WTC since its 2016 IPO
Founder / CEORichard White and Maree Isaacs (co-founders, 1994)
SpecialtiesFreight forwarding operations, customs and trade compliance, ocean and air freight, warehouse management, transport management, logistics accounting, supply chain visibility, EDI and integration
Websitecargowise.com

Find CargoWise on: Wikipedia · Crunchbase · LinkedIn · G2 · Capterra

CargoWise ratings across the web

Aggregated from the major review platforms. Each links to the source.

G2
4.3/535 reviews
Capterra
2.9/532 reviews
Gartner
NA
Clutch
NA

Rating breakdown

Per-category scores from Capterra CargoWise One (approx. 32 reviews), sub-scores via search aggregation.

Customer service
1.9/5

CargoWise reviews from CEOPickz readers

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What people say about CargoWise

Our synthesis across 35 G2 reviews at 4.3/5 and about 32 Capterra reviews at 2.9/5, plus buyer commentary in industry press about the 2025 Value Packs change. No fabricated quotes, this is the consistent pattern across reviews and third-party analyses.

Most praised

  • Breadth is the most cited strength; reviewers describe CargoWise as a single end-to-end system covering forwarding, customs, warehouse, and accounting on one database instead of several stitched tools
  • Global customs and compliance coverage across many countries is called out by multinational forwarders as hard to match with other products
  • Automation and workflow depth once configured, including EDI, track and trace, and the customer-facing portal
  • Scales to very large transaction volumes, which is why many of the largest global forwarders standardize on it

Most cited complaints

  • Cost and billing complexity is the dominant complaint on Capterra; reviewers describe many line-item charges, price increases over time, and difficulty predicting spend, a theme amplified by the December 2025 Value Packs migration
  • Steep learning curve and a dated, dense interface that new users find hard to navigate
  • Support quality is rated poorly by Capterra reviewers, with a customer service sub-score near 1.9/5
  • Implementation is long and often needs external consultants, which adds to total cost of ownership

What we found testing it

What's great

  • Deepest global customs coverage, with native US ACE, ABI and ISF plus customs regimes for 50-plus countries in one database
  • Single system across air, ocean, customs, warehouse, land, and accounting for multinational forwarders
  • WiseTech Global's scale funds continued heavy product investment

Watch-outs

  • Capterra rating sits at 2.9/5, with support scored around 1.9/5 by reviewers there
  • Implementation typically runs 6 to 12 months and needs trained resources
  • The December 2025 Value Pack pricing change raised many customers' costs 20 to 50 percent, and the learning curve is steep

CargoWise funding & ownership

Total fundingNot applicable as a private raise. WiseTech Global is publicly traded on the ASX (WTC) and reports audited financial results; third-party aggregators list a small number of pre-IPO investors before the 2016 listing
OwnershipPublic. WiseTech Global has been listed on the Australian Securities Exchange as WTC since its 2016 IPO
RoundAmountDateLead investor
Initial Public Offering (ASX: WTC)Reported by aggregators at roughly A$168M raisedApril 2016Public markets; institutional and retail investors
Pre-IPO minority investmentNot disclosed in full2015Investors reported to include AMP Capital

Low risk on continuity. WiseTech Global has traded on the ASX since 2016, files audited results, and reported total income of about US$1.4 billion for the year to 30 June 2025, lifted by its acquisition of e2open; core revenue excluding that deal was reported at about US$778.7 million, up roughly 13 to 14 percent year on year, with FY26 revenue guidance of about US$1.39 to US$1.44 billion. The company is highly profitable and CargoWise is entrenched at many of the largest global forwarders, which makes vendor failure unlikely. The open questions for buyers are cost and governance rather than survival: the December 2025 shift to CargoWise Value Packs raised effective costs for many customers, WiseTech cut roughly 1,700 roles across 2025 including in customer service and product, and founder Richard White's move from CEO to executive chair in early 2025 followed board resignations and public scrutiny of governance.

CargoWise features & integrations

Feature availability

FeatureStatus
Accounting multicurrencyYes
Customer portalYes
Customs filing✓ (native, 50+ countries)
Free tierNo
WmsYes

Security & compliance

StandardAvailability
GDPRYes
HIPAANot positioned as a HIPAA product; logistics execution is not a typical HIPAA use case
SOC 2 Type IIYes (SOC 1 and SOC 2 reporting referenced in WiseTech security material)
SSO / SAMLYes (SSO / SAML available)

Integrations: Customs authorities and EDI networks in 190+ countries, Ocean and air carrier schedules and eBooking, INTTRA / carrier connectivity, Accounting and ERP export (including SAP, Oracle), Denied party and sanctions screening providers, CargoWise Neo customer portal, and WiseTech partner integration marketplace.

DeploymentWeb, Cloud hosted (CargoWise Cloud), Android, and iPhone / iPad
SupportEmail / help desk, Knowledge base, Community and eLearning (WiseTech Academy), and Partner and consultant network
TrainingLive online, Webinars, Documentation, Videos, and WiseTech Academy certification

CargoWise leadership

Zubin Appoo
Chief Executive Officer
Appointed CEO of WiseTech Global on 28 July 2025, per the company's announcement; previously held senior technology roles at WiseTech.
Richard White
Founder and Executive Chair
Co-founded WiseTech in 1994 and served as CEO for about three decades; moved to executive chair and chief innovation officer in early 2025 following a board and governance review.
Maree Isaacs
Co-founder
Co-founded the company with Richard White in 1994 and has held long-tenured executive and board roles at WiseTech Global.

CargoWise pricing

PlanPriceBest for
CargoWise Value Pack (per-transaction)Custom; bundled modules and unlimited users, billed per transactionForwarders and brokers migrated from the STL model since December 2025
Legacy seat and transaction license (STL)Seat fees plus per-transaction charges plus hostingHistorical model retired for most customers on 1 December 2025
Onboarding and configurationQuoted separately (often consultant-led)Initial rollout, data migration, and process setup

The catch: CargoWise does not publish list prices and quotes each customer directly. From 1 December 2025, WiseTech moved more than 95 percent of customers off the seat and transaction license (STL) model, in place since 2014, to CargoWise Value Packs. Value Packs bundle the full module set and unlimited users into a per-transaction automation fee, and remove separate CargoWise Cloud standard hosting and seat charges. WiseTech has cited example per-transaction fees such as about US$19.95 for a full import container with an inland leg and about US$9.95 for a standalone import customs entry, though actual pricing is negotiated. Industry coverage of the change reported effective cost increases ranging from about 20 percent at the low end to 50 percent or more for some operations, and the migration was mandatory rather than optional. Onboarding, configuration, and consultant time are additional. Buyers should model expected annual transaction volume against the quoted per-transaction rates and confirm current terms with WiseTech.

CargoWise alternatives & where it appears

Featured in our guides

Latest CargoWise news

Auto-pulled from Google News, refreshed on each deploy. Headlines link to the source.

CargoWise FAQs

How much does CargoWise cost?

CargoWise does not publish list pricing. Since December 2025 it is sold under CargoWise Value Packs, a bundled per-transaction model with unlimited users and modules included. WiseTech has cited sample per-transaction fees around US$19.95 for a full import container with an inland leg and around US$9.95 for a standalone customs entry, but real pricing is negotiated by volume. Onboarding is a separate cost. Confirm a current quote with WiseTech.

What changed with CargoWise pricing in December 2025?

On 1 December 2025 WiseTech replaced the seat and transaction license model, used since 2014, with CargoWise Value Packs for more than 95 percent of customers. The new model folds modules and unlimited users into a per-transaction automation fee and drops separate seat and standard hosting charges. Industry reports described effective cost increases from about 20 percent up to 50 percent or more for some operators, and the migration was mandatory.

Is CargoWise a public company?

CargoWise is the flagship product of WiseTech Global Limited, which has been listed on the Australian Securities Exchange under the ticker WTC since 2016. WiseTech was founded in Sydney in 1994 by Richard White and Maree Isaacs. Zubin Appoo was appointed chief executive officer in July 2025, and founder Richard White serves as executive chair.

Who is CargoWise best for?

CargoWise is aimed at freight forwarders, customs brokers, and 3PLs that need one system spanning air, ocean, road, customs, warehouse, and logistics accounting across many countries. It suits mid-size to large operators with the volume and internal resources to run a complex platform. Very small forwarders often find the cost and configuration effort hard to justify and choose lighter tools.

Why is CargoWise rated so differently on G2 and Capterra?

As of August 2026 CargoWise carries about 4.3/5 on G2 from 35 reviews but about 2.9/5 on Capterra from roughly 32 reviews. The gap is driven mainly by Capterra reviewers citing billing complexity, repeated price increases, a steep learning curve, and weak support, with a customer service sub-score near 1.9/5. Both samples are small, so treat the scores as directional.

Sources

Every external figure on this page traces to a public source, last collected on the dates shown.

  1. G2: CargoWise One reviews — rating 4.3/5, review count 35 (accessed August 29, 2026)
  2. Capterra: CargoWise One reviews — rating 2.9/5, about 32 reviews, customer service sub-score near 1.9/5 (accessed August 29, 2026)
  3. Wikipedia: WiseTech Global — founded 1994 in Sydney by Richard White and Maree Isaacs, 2016 ASX listing (WTC), CargoWise platform history (accessed August 29, 2026)
  4. WiseTech Global: Our history — 1994 founding, US expansion as CargoWise from 2006, name change to WiseTech in 2011, ASX listing 2016 (accessed August 29, 2026)
  5. WiseTech Global: Appointment of Chief Executive Officer — Zubin Appoo appointed CEO 28 July 2025 (accessed August 29, 2026)
  6. WiseTech Global: launches CargoWise Value Packs — Value Packs announced, replacing seat and transaction license model, live 1 December 2025 (accessed August 29, 2026)
  7. GoFreight blog: CargoWise Pricing 2026, the new Value Pack model — STL model since 2014 retired 1 Dec 2025, more than 95 percent of customers migrated, sample per-transaction fees (~US$19.95 / ~US$9.95), reported cost increases of 20 to 50 percent or more (accessed August 29, 2026)
  8. WiseTech Global FY25 Appendix 4E and financial report — FY25 total income about US$1.4 billion including e2open, core revenue about US$778.7 million (accessed August 29, 2026)
  9. Michael West Media: Local tech company defends AI job cuts as revenue soars — roughly 500 then about 1,200 further role cuts across 2025, revenue growth context (accessed August 29, 2026)
  10. Wikipedia: Richard White (businessman) — co-founder, CEO for about 30 years, move to executive chair and chief innovation officer in early 2025 after governance scrutiny (accessed August 29, 2026)
  11. CargoWise official site — product scope across forwarding, customs, warehouse, accounting, and 190+ country customs coverage (accessed August 29, 2026)